Barbara Pritchard BJ MA is Principal and Managing Partner of WentzMiller. She was President of Intermedica, Inc. bringing the best of medical education from the U.S. to Latin America, Spain and India. She is past Chair, Alliance for CME international Strategies Committee; past President and Global Board Member, Healthcare Businesswomen’s Association; former General Manager, Advanstar, and former Executive Vice President, Medical Economics Company in charge of clinical journals and medical education. She is also a past President, Healthcare Marketing Communications Council, and past President, Association of Medical Publishers. Her consulting company, the Pritchard Group, has been on retainer to a number of organizations including Pri-Med.
Her international work has included assignments with Pfizer, Bristol-Myers-Squibb, Gilead, Takeda and others. She has worked closely with the American Academy of Pediatrics, American College of Chest Physicians, American College of Physicians, American Medical Association, American Urological Association, American Society of Clinical Oncology, American College of Cardiology, American Academy of Dermatology, American Diabetes Association, American Gastroenterological Association, as well as with the Cleveland Clinic.
Pritchard has been inducted into the Medical Advertising Hall of Fame and is recipient of the S.T.A.R. Award from the Healthcare Business Women’s Assn. Her degrees are from the University of Missouri School of Journalism.