WMGS Can Provide You With Marketing Understanding, Ways To Create Successful Collaborations, and Manage Your Global Medical Education Processes
Strategic planningWMGS has expertise guiding both small and large organizations -- for profit and nonprofit -- through a process of identifying competitive advantages in the fields of continuing medical education for health care professional and medical publishing. We have also assisted commercial sponsors in defining their strategies for support of CME.
Improving collaboration between CME Providers and Industry Principalsand associates in WMGS have spent many years working with both groups. Principal Dennis Wentz, when at the AMA, established the Industry-Provider Task Force that has been a model for cooperation.
Understanding and successfully managing global differencesApproaches to CME and CPD vary substantially from the U.S. to Europe, Latin America and Asia. WMGS Associates and regional consultants work collaboratively across borders to ensure client success in every market. Understanding clinical and cultural differences from country to country, and applying these to adaptation of educational programs, is part of the process.
Assessing marketplaces around the worldGlobal marketplaces change rapidly in terms of CME products and services. e-CME is growing in some countries; not much in others. Pharmaceutical support is more readily available in some countries; less so in others. WMGS associates in Europe, Asia and Latin America can help in pinpointing the best opportunities.
Gaining CME accreditation in and outside the U.S. In which countries is CME mandated? Are accreditation systems functioning? Are programs or providers accredited? Which types of programs? Who should we link up with to obtain accreditation? When reciprocal credits apply? These and many similar questions are handled regularly by WMGS principals and associates.
Finding global or regional partnersCME programming is more likely to be successful in most parts of the world if local organizations are involved in a partnership -- organizations that understand physicians and clinical practice in their own countries and regions. WMGS can assist your organization in teaming up with the right partners around the world the world. We can provide the answers accurately and efficiently through our Associates and regional consultants, and also through our partnership with MedMeme, whose database covers thousands of speakers/authors and organizations worldwide.
Creating integrated interfaces at all stages of CMEThe literature on CME effectiveness is limited, but still points to certain combinations of efforts that are likely to improve success -- in needs assessment, use of media and outcomes measurement. WMGS has the experience and expertise to guide clients to maximize the value of their investments.
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